Depop
›Tune Intro Your Style
Role: Art Director
Make Depop the talk of the town.
Challenge
Gen Z are overwhelmed with endless choices, stuck curating a look that matches their vibe. But they already know their vibe—they dress like the genres they listen to.
Insight
Introducing Depop x Spotify Wrapped. Your music tastes become your personal stylist.
Idea
Thrift Smarter. Depop curates thrifted pieces that align with your top Spotify Wrapped genres.
At the venue, concertgoers can scan QR codes on out-of-home posters to unlock curated Depop collections tailored to the artist and genre.
