Clash Royale
›Play Don’t Wait
Role: Art Director
Challenge
College students stopped playing Clash Royale—games feel guilty when life gets busy.
Over 80% of college students turn to instant ramen for a quick, comfort meal—and the wait to cook it is a guilt-free moment. It just so happens that wait time is the same as a round of Clash Royale.
Insight
Introducing Clash Royale Cup Noodles—scan, play, and win before the noodles are ready, turning wait time into a guilt-free pause for victory!
Idea
Pick your favourite troop, scan the QR code, and win within three minutes to unlock a Clash Royale prize—plus a delicious bowl of ramen!
