Role: Video Campaign Director/Cinematographer/Photographer

Through Amy Ye’s journey with FUJIFILM, she was fortunate to be part of creating and collaborating on promotional materials for FUJIFILM. This included creating documentary of the X-photographer, photography campaigns and social assets for Fujifilm Film Simulation Project, hand designing promotional digital and posters along with environmental installations for FUJIFILM National Tour. This campaign led to an 80% rise in FUJIFILM CLUB workshop participation among individuals under 30.