Storageworks
›Heartbreak Drop-Off
Role: Art Director, Copywriter
Challenge
Nearly 75% of Millennials struggle to stay organized—help them see Storageworks as the go-to solution for home organization.
People often hold onto unnecessary items from their ex, unknowingly burdening themselves with unresolved emotions.
Insight
Help them see that tidying up their space is a way to tidy up their emotions too.
Idea
First Step
Drop your ex’s stuff in our donation box.
Second Step
Receive an Receipt with a discount code for a fresh start.
Finally
Get our closet organizers to move on and make space for what matters.
Storageworks will partner with Bumble—when users match, a clickable ad will appear, encouraging them to drop off their ex’s items in our donation box.
